Wan 3.0 AI Video Generator
Wan 3.0 is Alibaba's video generation model that makes 2 to 15 second clips with sound from text, a first frame or references.
What is Wan 3.0?
Wan 3.0 is a video generation model from Alibaba's Wan (Tongyi Wanxiang) family that makes 2 to 15 second clips with sound from a text prompt, a first frame or a set of references. It can mix reference images, videos and audio clips in one generation, and on blubiu it also powers replacing the person in a video. It runs in two speed tiers with the same capability: Standard, and the faster, pricier Prime.
Developer: Alibaba · Checked 2026-11-02
What Wan 3.0 is good at
- +Shots built from mixed references: images, videos and audio clips in one generation (the blubiu generator takes up to 9 images, 3 videos and 3 audio clips per run).
- +Replacing the person in a video with your own character from one or two images, while the motion, camera, background and lighting stay; AI character swap and recast video both run on it. It works with non-human characters, such as a robot.
- +Results you're waiting on: Prime returns in about 1 minute instead of about 6, with the same inputs and options.
- +Short beats and any common frame: clips from 2 seconds, in 16:9, 4:3, 1:1, 3:4 or 9:16, or adaptive to your input.
- +Animating a still: one image becomes the first frame, and a second becomes the last frame, as in first and last frame video, with sound generated to match.
When not to use it
- −You need 2K. It tops out at 1080P; MiniMax H3 renders 2K. See MiniMax H3 →
- −A real person in a photo should copy a dance clip longer than 15 seconds. Kling Motion Control takes motion videos up to 30 seconds and bills only the output. See Kling Motion Control →
- −You only want an existing clip sharper, not changed. FlashVSR upscales it without generating anything new. See FlashVSR →
Wan 3.0 versions and specs
| Version | Inputs | Length | Resolution | Sound | Price |
|---|---|---|---|---|---|
| Wan 3.0 | Text, First frame (+ optional last), References (images ≤10, videos ≤5, audio ≤5) | 2–15 s | 480P / 720P / 1080P | Optional | 480P 9 · 720P 18 · 1080P 36 credits/s, 2 s minimum; subscribers 40% off: 480P 5.4 · 720P 10.8 · 1080P 21.6 credits/s; reference video seconds are billed at the same rate |
| Wan 3.0 Prime | Text, First frame (+ optional last), References (images ≤10, videos ≤5, audio ≤5) | 2–15 s | 480P / 720P / 1080P | Optional | 480P 13.6 · 720P 28 · 1080P 56 credits/s, 2 s minimum; subscribers 40% off: 480P 8.16 · 720P 16.8 · 1080P 33.6 credits/s; reference video seconds are billed at the same rate |
Standard prices, read live from the platform catalog; once signed in, the Generate button shows your account's actual price. Failed generations are refunded.
How to prompt Wan 3.0
Refer to references by position
With several references, name them by order ("the character in figure 1", "the camera move in video 1") so the model knows which file each instruction is about. blubiu's own person-replacement recipe is written this way.
Say what must not change first
When editing or swapping, state what stays (motion, background, lighting) before what changes. The usual failure in a swap is the background or the motion changing along with the person.
Trim reference videos
Reference video seconds are billed along with the output, reference videos can total 15 seconds, and input plus output must stay within 30. Cut each clip to the part that matters.
Name the sound, or turn it off
Sound is generated by default. Say what you want to hear ("street ambience, no music"), or switch audio off if you'll add your own track.
Use a turnaround sheet as the character image
In our recast tests, a three-view sheet made with the character turnaround sheet tool was the most reliable character image. Characters with a clear head, torso and limbs swapped cleanly; a boxy robot with no clear split between head and body came out stacked in two pieces.
Pick footage that fits the character's build
A swap leans toward the original performer's proportions: in our tests a short, round character came out stretched to the dancer's tall, slim build, and a prop in the character's hand vanished after the first frame. Choose a performer close to your character's shape, and don't count on props surviving.
Wan 3.0 FAQ
What is Wan 3.0?
Wan 3.0 is Alibaba's Wan video generation model, version 3.0. It makes 2–15 second clips with sound from text, a first frame (optionally with a last frame) or omni-reference inputs, and it can replace the person in a video. blubiu runs the model directly and bills it in blubiu credits; this is not Alibaba's own app or website.
What's the difference between Wan 3.0 Standard and Prime?
Only speed and price. Standard takes about 6 minutes and Prime about 1 minute; Prime costs more per second. Inputs, length, resolutions and quality options are the same, so pick Prime only when you're waiting on the result.
How is it priced on blubiu?
Per second of output, with Prime costing more per second than Standard. When you pass a reference video, its seconds are billed too. Current rates are in the table above, the Generate button shows the total before you confirm, and failed generations are refunded.
Can I try Wan 3.0 for free?
Yes, with the Free plan's monthly credits. Standard at 480P is the cheapest way to test a shot or a swap, the Generate button shows the exact cost before you confirm, and failed runs are refunded automatically. Plans and credit packs are on the pricing page.
How long can a clip be?
2 to 15 seconds per generation. With reference videos, those can total up to 15 seconds, and reference plus output must stay within 30 seconds. For a longer film, generate several clips and join them.
Can I combine a first frame with references?
Not in one run. The model works either from frames (a first frame, optionally a last one) or from references. When you add a reference video, an audio clip or three or more images, blubiu sends the run as references, and your first image becomes one of them.
Can it put a non-human character into a real video?
Yes. In our tests it replaced a dancing woman with a robot character, and in another clip swapped in a fox pilot and a skateboarding panda, keeping the room, the camera and the rhythm. Characters need a clear head, torso and limbs; try it on recast video with a character from the mascot generator or your own sheet.
Wan 3.0 or Seedance 2.0?
Both generate sound with the picture and go up to 15 seconds at 1080P. Choose Wan 3.0 for clips shorter than 4 seconds, swapping the person in a video, or a fast Prime run. Choose Seedance 2.0 when you want to draft on its Mini version first and rerun the keeper on the full model.
Does a person swap keep the original audio?
Not reliably. The output's audio track is generated and may not match the original word for word. If the voice matters, mute the result and put the original track back in your editor.
Can I get 2K or 4K?
Not from this model, which tops out at 1080P, and swaps default to 720P. Upscale the finished clip with FlashVSR on the AI video upscaler: it reaches 2K or 4K and keeps the motion, length and frame rate.
Tools that use Wan 3.0
Create Video with AI →
Create video with AI from a sentence, a first frame, first and last frames or up to 9 reference images: 1–15 second clips with Seedance, Veo, MiniMax and Wan.
AI Text to Video Generator →
Turn a written description into a 1–15 second video with Seedance, MiniMax H3, Veo and more — no images needed.
AI Image to Video Generator →
Upload an image as the first frame, describe the motion and generate a video with Seedance, Veo 3.1, MiniMax H3 Lite or Wan 3.0.
AI Character Swap for Video →
AI character swap for video: upload a clip and one or two images of your character to replace the person in it. Motion, camera and lighting stay.
Recast Video with AI →
Recast any video with your own character: upload a clip and one or two character images, and the motion, camera, background and lighting stay as shot.
Pair Wan 3.0 with
AI Character Turnaround Sheet Generator →
Make the character image a swap needs: a three-view turnaround was the most reliable input in our recast tests.
AI Mascot Generator →
Design a mascot with a clear head, body and limbs, then swap it into real footage in place of the performer.
AI Motion Transfer →
For a real person in a photo and a clip up to 30 seconds, motion transfer bills only the output seconds.
AI Video Upscaler →
Swaps default to 720P; lift the take you keep to 1080P, 2K or 4K without running the swap again.
Other video models
Make 4–15 second videos with sound from text, a first frame or up to 9 reference images with ByteDance's Seedance 2.0 — Mini, Fast and 2.0 compared.
Use MiniMax H3, the Hailuo video model, for 2K clips with reference images and videos, or H3 Lite for the cheapest silent drafts from 1 second.
Generate an 8-second 720p clip with optional sound using Google's Veo 3.1 Fast, from text or from a first and last frame. One fixed price per clip.
Run Kling Motion Control 2.6 online: a full-body photo copies the moves from a 3–30 second video, at 720P or 1080P. No Kling account needed; try it free.
Upscale an MP4 or MOV up to 120 seconds to 720P, 1080P, 2K or 4K with FlashVSR, a video super-resolution model. Billed per source second.
See image models →